a strategic growth consultancy

we help the good guys win

From large to small, we help category leaders and emerging challengers put creative ideas to work. They are the champions and leaders focused on the future using their organization, products, services, and people to transform the world we live in.

We use creativity to build enduring and profitable growth:

leading with intent

Intent drives competitive advantage and the development of defined ‘change’ initiatives. Balancing capabilities, objectives, competitive landscape, and emerging futures, we can align and deliver integrated solutions across (almost) every aspect of your business.

adapting to change

The agility to adapt through continuous transformation enables businesses to unlock efficiencies, allowing reinvestment into what matters most for growth. We define the strategies and needs to grow your business, increase your relevance and generate sustained value. Change is certain, how you embrace it is where the magic lies.

designing new models

Great experiences don’t happen by chance - they’re deliberately designed. Architecting the future, the required systems and processes in alignment with the constantly changing needs and wants of customers is what we do. Using market intelligence and defined strategy, we create models that scale, respond to the unprecedented speed of change and deliver on operational requirements.

leveraging technology

Data-driven technology informs strategies to reinvent, reimagine and reconnect businesses with their audiences. We deliver dynamic results, whether it’s through creating a space, an experience, products or better, faster connections.

strategy

Market insights

Growth roadmap

Product and service innovation

Portfolio development

CX Customer experience

Digital ecosystem

narratives

Brand development

UX & design systems

Content strategy

Naming & identity

Messaging strategy

experiences

Product design & development

Marketing & communications

Website & App design

Launch & events

tools

Market intelligence

Data & analytics

Persona development

Journey mapping

Strategy workshops

Design sprints

Change training

We connect the right talent around the right goals to fit the right needs.

We’ve carefully curated a growing network of subject matter and category experts, designers, and strategists with diverse perspectives and experiences across a variety of industries. Our specialists span a broad cross-section of functional areas and provide access to expertise and knowledge to any team.

Odine Bonthrone and Diego Kolsky lead the Velo Group’s passion for creating transformational ideas that deliver growth.

follow Odine on linkedin

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recent work

We think and we do. We help our clients embrace potential and possibility.

the original quality, fresh and customizable meal

Revitalizing a global brand

With a 50+ year history, over 44,000 locations in over 112 countries, Subway needed to better align with franchisees and new consumer demands.

We developed a multi-year transformation strategy that refocused on core strengths, created a new brand strategy, engaged every discipline and motivated every employee to move the organization forward.

We created a brand transformation plan with prioritized initiatives designed to transform the brand trajectory, enabling meaningful and lasting contributions to sales and bottom line growth. The plans’ 20 initiatives covered multiple touch points from omni-channel ordering, restaurant refresh, heightened consumer insight through social listening, culinary innovation, training programs for staff and marketing activations.

Business/Brand Audit
Transformation Strategy
Franchisee Marketing Program
New Retail Development

Results

By refocusing on its core strengths, creating a new brand strategy, engaging every discipline and motivating each employee to move the organization forward, a multi-year transformation plan was put in place.

10 Consecutive quarters of positive sales Successful sale of the franchise for $9.6 billion

the intersection of sports & culture

Launch a new channel without cannibalizing the brand

The fragmented nature of retail fed the skeptcism for launching a dedicated mobile commerce app. Puma needed a strategy which clearly differentiated an experience so as not to conflict with other channels.

We worked closely with the internal team to develop a cross-platform launch campaign and strategy for app downloads.

Campaign CreativeApp Store Branded AssetsDesign System and Creative Playbook

the anti-chain chain

Designing systems to scale globally

With a rapid growth strategy in the making, Shake Shack needed a visual brand system to help organize and promote global continuity while adapting to local markets.

A multi-platform, brand management system that ensures a consistent look, feel and message in current and future Shake Shack locations and communications.

Visual Brand System
Packaging System
Brand Guidelines

more ways to use less

Defining brand equity in a saturated market

With an initial belief that people wanted a product that could rid the planet of the billions of plastic water bottles while satisfying personal style and a busy schedule, S’Well pioneered the reusable water bottle and grew to $100M in less than ten years.

With the proliferation of copycats, we defined the brands core brand equities to ensure growth was driven competitively while remaining true to the original values.

Business
Brand Audit
Velocity Workshop
Brand Rx
Growth Prioritization

collaborative finance know-how and tools

Create a fin-tech product for an emerging target

The intersection of technology and the ‘sandwich generation’ presented an opportunity to develop tools and real-life advice to help families collaborate toward their financial wellness.

We worked closely with the client team across disciplines, from ideation through implementation, to develop the brand, experience and systems, to guide the development of the product, website, app, and content.

Naming and Brand Identity
Interface Design
Design System
Implementation Oversight

no cost compromise fertility benefits

Communicating a complex offering

With a smarter approach to fertility treatments and more successful outcomes, Progyny’s all-inclusive employee insurance benefit needed to create a robust lead generation strategy and clearer communications.

We developed a robust digital ecosystem to generate an MQL pipeline with a funnel marketing stack. We created a patient app and portal with full self-service functionality to drive growth, reduce customer care costs and increase client satisfaction.

User Journey Mapping
Design System
Website, Portal and App Design
Conversion Strategy
Content Development
MarTech Stack Advisory

authentic inspiration

Reinvesting in an iconic but neglected brand

After ten years of absent leadership, the new owners transformed the entire operations and curriculum for the 150+ location franchise. Branding and marketing communications were the next hurdle.

We developed a comprehensive creative playbook and strategic narrative to leverage the brand against competitors and prepare for an aggressive expansion effort.

Value Proposition Workshop
Brand Strategy
Design System
Brand Playbook

client experience

Our clients share our belief that creativity is a powerful resource for differentiation and design is the strategic tool that provides value.